The Rated Well branding & website project was conceived to elevate a critical mission: helping mental health facilities communicate credibility, transparency, and quality to patients, families, regulators, and stakeholders. Rated Well positions itself as a trusted third-party evaluator, bridging the gap between agency operations and public trust.

Our goal was to craft a visual identity and digital presence that would reflect professionalism, clarity, and compassion — aligning with the gravity and sensitivity of mental health care.